So, back in the early days of Android, I used to write up charts and keep track of stats like how many devices were on what version of Android, or what was the % of OS or manufacturer (back when we had a bunch of options like Blackberry, or HTC...). But I haven't in a while. They used to show that Android and iOS were starting to be parity; but I always wondered - how. Was it by sales? Do iOS users buy more often so the purchases of iOS looks higher, but users could be lower?
The stat nerd in me was curious, but never so curious as to dig further.
Well, this article stuck out to me today. Android devices are responsible for almost 75% of the mobile traffic analytics.
Easily, this can be explained away by Android being used by a plethora of companies who never even see North America, more populous countries, made more cheaply... so the numbers game there can easily out power.
But, near the end of the article - they say even in the US, Android is steadily gaining ground. Android jumped some 3.7% whereas iOS lost 3.5% (meaning they account for 42% and 57.7% respectively).
It's interesting, that although I do see a lot more 'people' in my every day walking around with an iPhone in hand; more and more I'm noticing in TV shows the actors are using Androids (specifically, Based on a True Story or White Lotus, those characters are using Pixel devices! Pixels ftw)
What do you think?
Android Powers 73.5% of Mobile Web Traffic, 3x More Than iOS
For years, Android has been generating the lion's share of mobile web traffic, thanks to its massive global user base, which grew even more with the rise of Chinese smartphone vendors. But in 2024, its dominance surged to new heights, reaching its highest share in years and leaving its biggest rival, iOS, far behind.
According to data presented by Stocklytics.com, Android accounted for a staggering 73.5% of mobile web traffic by the end of 2024, or three times more than iOS.
Record Annual Growth and the Second-Highest Share in a Decade
Android and iOS have battled for market dominance for more than a decade, introducing innovations and improving user experiences with every update. Both platforms have continually raised the bar to meet evolving user demands, propelling them far ahead of all other mobile operating systems.
While iOS, exclusive to Apple devices, has had better success in bringing its users up to date, Android's open-source approach, allowing various manufacturers to modify and implement the OS, has fueled an explosion in Android-powered devices. This surge pushed Android's share of mobile web traffic to all-time highs.
According to the Digital 2025: Global Overview Report, Android devices generated 73.5% of mobile web traffic in December 2024, marking a 3% increase from the previous year and the highest annual increase since 2015. Moreover, this is Android's second-highest mobile web traffic share in a decade, trailing only behind 75.16% recorded in December 2018.
Android's dominance becomes even more apparent when compared to other mobile operating systems in the smartphone market. Statistics show iOS hit a 26% mobile web traffic share the same month, or three times less than Android. Far behind, Samsung stands in third place with a mere 0.31% share, followed by KaiOS (0.03%) and Linux/Windows (0.01%).
Android Gains Ground Even in the iOS-Dominated US Market
The rise of Chinese smartphone vendors has been the major driver behind Asia becoming and staying the top Android market, generating over 80% of total mobile web traffic last month, up 2% from the previous year. However, Android has been gaining ground even in the saturated and iOS-dominated U.S. market.
While iOS still accounts for the largest share of mobile web traffic in the United States, 57.7% as of last month, this represents a 3.5% drop year-over-year. On the other hand, Android's U.S. market share jumped 3.7% in the same period, now reaching 42%.
The European market also remains highly dominated by Android devices. Last month, Android smartphones generated 65.6% of total mobile web traffic in the region, slightly down from 66% reported in January 2024.
Source: https://stocklytics.com/content/android-powers-73-5-of-mobile-web-traffic-3x-more-than-ios/
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