LG in the Mobility game ... not what you think

Seeing the phrases LG and 'mobility' in a headline for CES was super eyebrow raising.  I'm an old LG fan.  I loved their line up back in the day.  The Nexus 4 is my all-time favourite device (or at least top 3).

But, alas, it wasn't for a new phone or mobile 'device' that I would normally report on.  Rather, this is their collaboration with an automobile company to develop their in-dash type of display - or the 'infotainment'.




LG and Magna to Develop Next Generation

Autonomous Driving-Infotainment Solution Proof of Concept

SEOULJan. 4, 2023 —LG Electronics (LG) announced a technical collaboration with Magna, a global mobility technology company and one of the largest suppliers in the automotive space. The two companies have signed an agreement to develop a proof of concept for an automated driving-infotainment solution, aimed at providing differentiated customer experiences and enabling readiness for the future of mobility.

Under the agreement, LG and Magna will explore the technical feasibility of integrating LG’s infotainment capabilities with Magna’s Advanced Driver Assistance System (ADAS) and automated driving technologies.

LG Vehicle component Solutions (VS) Company is recognized as a leader of In-Vehicle Infotainment (IVI) capabilities in the automobile industry. In anticipation for the car of the future, LG VS Company has been proactively exploring its portfolio of future products and technologies.

This concept will focus on creating executable IVI-ADAS solutions to better meet carmakers' vehicle programs. Both LG and Magna plan to introduce this concept to global automakers during CES 2023.

“We are excited to work with Magna, now in the automated driving sector, to develop a proof of concept that could bring value expanding beyond our cockpit domain,” said Eun Seok-hyun, president of LG VS Company. “We plan to work closely together to demonstrate potential ADAS innovations that could help automakers address some of their toughest challenges.”

This collaboration follows a successful joint venture LG and Magna announced in July 2021 called LG Magna e-Powertrain Co., Ltd, to manufacture e-motor, inverters and on-board chargers as well as related e-drive systems to support the growing global shift towards autonomous vehicles for certain automakers.