PUBG MOBILE LAUNCHES “CHICKEN DINNER AT HOME” CAMPAIGN IN SUPPORT OF WORLD HEALTH ORGANIZATION’S #PLAYAPARTTOGETHER INITIATIVE
Blockbuster mobile game supports and promotes WHO messages against COVID-19 with game events
LOS ANGELES – April 17, 2020 – As the World Health Association (WHO) continues to recommend people remain indoors and practice social distancing, PUBG MOBILE is rallying around the global #PlayApartTogether movement among the games industry, offering players and community members new in-game events and content. The all new “Chicken Dinner at Home” campaign is available for players now, encouraging players to enjoy fun while staying at home.
Different global regions have scheduled in-game events such as Chicken Dinner challenges, Survival challenges and more to encourage player cooperation and teamwork. Similarly, players of different regions now receive a number of space gifts every day, which can be redeemed for event awards, along with new prizes in the Brothers in Arms system.
In addition to the new “Chicken Dinner At Home” in-game events, PUBG MOBILE is hosting an influencer show match every weekend, where popular video game content creators and internet celebrities will participate in festive challenges. Community members can spectate the action and participate in topic discussions through live broadcasts of the show matches, along with quiz events. Players can also participate in PUBG MOBILE community tournaments to test their grit and win prizes.
PUBG MOBILE is also encouraging players to watch the online-converted tournaments PUBG MOBILE Club Open (PMCO) and PUBG MOBILE Pro League (PMPL) at home via official esports channel for live streaming.
“We may be separated physically, but that doesn’t mean we can’t connect in meaningful ways through our shared love of games,” says Vincent Wang, General Manager of Global Publishing Department, Tencent Games. “We encourage all PUBG MOBILE players to safeguard their health by staying home, and closely following advice from the medical community. Let’s show our team spirit by continuing to enjoy PUBG MOBILE in a fun and healthy way. By supporting the #PlayApartTogether campaign and enjoying their chicken dinner at home, the PUBG MOBILE players can help fight COVID-19 and make a tremendous difference for all of us.”