Did you watch the launch event (event starts around the 30 minute mark)? Interesting that they went with a punch-out versus the notch. I prefer the notch. Punch out just seems weird to me.
HUAWEI P40 Series Marks the Age of Visionary Photography
Housing Huawei’s largest CMOS sensor yet, the HUAWEI P40 Series flagships deliver all-day Super Definition photography with powerful cameras, high performance 5G and cutting-edge design
HUAWEI AppGallery launches in Canada today
26 March 2020 – Huawei Consumer Business Group (BG) today announced the HUAWEI P40 Pro+, HUAWEI P40 Pro and HUAWEI P40, the new HUAWEI P40 Series flagship smartphones featuring cutting-edge designs with ground-breaking camera innovations that radically expand mobile photography and video capture possibilities.
The HUAWEI P40 Series continues the series’ heritage of imaging excellence. The large 1/1.28-inch sensor has a binned pixel size measuring 2.44μm to massively boost light intake for enhanced low-light performance, while a new periscope design realises 10x true optical zoom. The P40 Series flagships* are powered by Kirin 990 5G and supports high-speed 5G and Wi-Fi 6 Plus. The advanced hardware is embedded in a beautiful and compact enclosure featuring the HUAWEI Quad-curve Overflow Display that delivers outstanding fluidity and responsiveness.
Richard Yu, CEO of Huawei Consumer BG, “The HUAWEI P Series has always been about innovative aesthetics and making premium imaging hardware accessible, representing the very best of industrial design and technology. With an outstanding sensor, camera systems that we co-engineered with Leica, powerful chipset and HUAWEI XD Fusion Engine, the HUAWEI P40 Series exemplifies our focus and offers an all-day Super Definition experience to help consumers realise their creative vision.”
The HUAWEI P40 Pro and HUAWEI P40 Pro+ are equipped with the HUAWEI Quad-curve Overflow Display. Inspired by the art of motion, the display takes on a curved edge on all four sides, creating a shape that is reminiscent of water on the cusp of overflowing from the rim of a filled cup. The super narrow bezels and streamlined round corners ensure an ergonomic hold and a near borderless look, while an enhanced in-screen fingerprint reader offers 30 percent faster biometric authentication.
Available in three glossy glass finishes – Ice White, Deep Sea Blue and Black – and two innovative refractive matte glass finishes – Blush Gold and Silver Frost, the HUAWEI P40 Pro and HUAWEI P40 exude classical elegance from every angle. HUAWEI P40 Pro+ features an exquisite nano-tech ceramic back panel that is kilned and polished to ensure it stands the test of time with incredible durability and timeless style. This unique design comes in two iconic colours: Ceramic White and Ceramic Black.
All-day Super Definition photography
Embedded in the HUAWEI P40 Series flagships* is the advanced Ultra Vision Leica camera system, available in triple-camera, quad-camera and penta-camera configurations. The HUAWEI P40 delivers outstanding photographic results with ultra wide-angle, wide-angle and telephoto lenses. The HUAWEI P40 Pro features an evolution of the Leica Quad Camera with a more powerful Ultra Wide Cine Camera and ToF Camera alongside 50x SuperSensing Zoom. The HUAWEI P40 Pro+ lets consumers see the unprecedented with the SuperZoom Array, which supports 10x true optical zoom and 100x maximum digital zoom.
The HUAWEI Ultra Vision Sensor included in the flagship HUAWEI P40 Series is Huawei’s largest CMOS sensor to date. Measuring 1/1.28 inches diagonally, it supports pixel binning to achieve a pixel size of 2.44μm and Full Pixel Octa PD AutoFocus for high-speed focus at any time of day, while the HUAWEI XD Fusion Engine integrates and processes data from multiple cameras to generate a comprehensive improvement in picture quality.
HUAWEI P40 Pro brings faraway subjects up close with 5x optical zoom, 10x hybrid zoom and 50x maximum digital zoom. For the first time ever, the 5x Optical Telephoto Camera in the HUAWEI P40 Pro includes a RYYB colour filter array to boost light intake and improve quality of zoomed shots. HUAWEI P40 Pro+ has a 100x SuperZoom Array with a new periscope design that reflects light five times, extending the light path by 178 percent to support 10x true optical zoom. The optically stabilised Ultra Vision Wide Camera and SuperZoom Array work in tandem with AI to realise Triple OIS+AIS for vastly improved photo and video stabilisation.
Skin tone and texture are faithfully reproduced by a new Multi-spectrum Colour Temperature Sensor and AI AWB algorithm that boost colour accuracy by 45 percent. Deep learning algorithms provide real-time portrait optimisations that enhance lighting and detail. HUAWEI P40 Pro and HUAWEI P40 Pro+ have a 32MP AF Camera and IR Depth Camera that support autofocus and Bokeh reproduction to deliver the same outstanding portrait effects that are signature to Huawei devices, as well as IR Face Unlock for device unlock even in low light conditions. HUAWEI P40 Series also introduces HUAWEI Golden Snap, which includes AI Best Moment, a new smart photography feature that chooses the best frames from a Moving Picture. AI Remove Passerby and AI Remove Reflection can do away with unwanted subjects and glare from the frame, allowing users to easily enhance their images after the fact.
A powerful pocket-sized video camera
The 40MP Ultra Wide Cine Camera in HUAWEI P40 Pro and HUAWEI P40 Pro+ has a focal length that is equivalent to 18mm and a 1/1.54-inch sensor supporting the 3:2 aspect ratio. SedecimPixel Fusion Technology is built into this camera to support 16-in-1 pixel binning, producing super pixels that measure 4.48μm to boost light sensitivity up to ISO51200 and enable 7680fps Ultra Slow-Motion video capture.
HUAWEI P40 flagship* Series supports real-time Bokeh effects for videos. Similar to the results of a wide aperture lens, this feature adds progressive Bokeh to help highlight the main subject of the footage. The telephoto camera can capture high quality zoom footage as well as 4K time-lapse videos. Directional Audio Zoom, available on HUAWEI P40 Pro and HUAWEI P40 Pro+, allows users to zoom in on an audio source and amplify its sound at the same time.
An all-connected 5G powerhouse
The HUAWEI P40 flagship* Series is powered by Kirin 990 5G to deliver integrated 5G connectivity with the most comprehensive 5G band support, robust AI performance and power efficiency. Display responsiveness and gaming experience are taken to the next level by the upgraded graphics rendering engine making the most of the 90Hz panel on the HUAWEI P40 Pro and HUAWEI P40 Pro+. The 160MHz Wi-Fi 6 Plus technology featured in the full line-up offers high-speed connectivity with support for 2,400Mbps peak theoretical transmission speed. The industry-leading 40W Wireless HUAWEI SuperCharge is available on the HUAWEI P40 Pro+ for fast and convenient charging. The chipset is given the thermal headroom to deliver exceptional performance by the advanced cooling systems, including the bespoke 4-in-1 SuperCool system in the HUAWEI P40 Pro+.
The EMUI 10.1 operating system introduces a host of new features that enable a richer, more seamless AI life. HUAWEI MeeTime supports 1080p Full HD video call on Huawei smartphones, tablets and the HUAWEI Vision TV and delivers clear picture quality even in low light or weak signal conditions. Users can also share their phone screen with the other party during the video call and mark-up notes to quickly share thoughts.
Huawei Share facilitates high-speed file transfer between the smartphone and other devices such as tablets and PCs. With Huawei Share on the HUAWEI P40 Series, consumers can stream music to a smart speaker, initiate screen projection and connect to Wi-Fi by tapping the device they want to connect to with their phone. New functionality added to the Multi-screen Collaboration allows users to easily answer video or voice calls hands-free directly through the PC, and open files and hyperlinks on the smartphone with native PC applications for enhanced productivity.
Working in close collaboration with global developers, Huawei offers a wide range of global and local apps on AppGallery, Huawei’s official app marketplace. Users can also enjoy a rich library of quality entertainment media on HUAWEI Video, HUAWEI Music and HUAWEI Reader, with new additions from top content providers being added on a continuous basis.
Pricing and availability
The P40 Series will begin arriving in Canada in early June. Prices and availability will be announced in the coming weeks.
Alongside the HUAWEI P40 Series, Huawei also launched the HUAWEI WATCH GT2e, HUAWEI Sound X and the latest Spring/Summer 2020 HUAWEI X GENTLE MONSTER Eyewear, further enriching its product portfolio of all-scenario products that are designed to help consumers live a better digital life.
HUAWEI AppGallery - boutique app store of the future
HUAWEI App Gallery launches in Canada today, demonstrating the momentum behind the world’s first app ecosystem alternative in ten years.
“Since launching in April 2018, Huawei AppGallery has grown at an incredible speed and is able to offer the most open, secure and innovative service to over 26 million monthly active AppGallery users across Europe and 400 million users globally,” said Kevin Li, President, Huawei Canada, Consumer Business Group. “We are already known for our superior hardware. The apps in HUAWEI AppGallery are able to leverage that hardware advantage to the benefit of our customers. In less than two years, the ecosystem has grown to be available in more than 170 countries.”
HUAWEI AppGallery comes with full-cycle security and protection, including developer real-name verification and four-step review process for secure app operation. All apps go through a stringent verification test to prevent developers’ apps from malicious activity. It has an age-rating system to create a safe environment for children, filtering out apps that are not suitable for their age range.
AppGallery deploys the highest level of verification to isolate and protect users’ sensitive data and privacy. Personally-sensitive information – such as biometric data – will never be processed outside the Huawei device, giving the user complete control over their personal data. EMUI lets users have control over app user permission. More importantly, all user data is also anonymised and stored locally, corresponding to each user’s region.
 Feature will be available via HOTA update. HUAWEI MeeTime is supported in Thailand, Singapore, Malaysia, Philippines and Indonesia.
 Specific models of device are required for this feature.
 The Huawei device global privacy compliance framework complies with Generally Accepted Privacy Principle (GAPPs) released by the AICPA/CICA, the European General Data Protection Regulations (GDPR), as well as local laws and regulations around the world. Since the ISO/IEC27001 and CSA Star security certification obtained in 2015 and ISO /IEC 27018 privacy standard certification received in October 2019, HMS was one of the first to pass the ISO/IEC 27701 certification issued by British Standards Institution (BSI), making it a leader in security management, transparency and privacy compliance for personal data.