Asus launches the Zenfone 10

I had to laugh the other day.  Again, I ran into the situation where someone thought anything that wasn't an iPhone was Samsung, or generically "Android", which is still a bit of a step up (albeit they were using it in a bit of a pejorative way).

That's the thing about Android phones, they can be any make out there.  If you want a specific make/feature, you can probably get it.  We have options.

Asus makes some great computer hardware, and they also make some nifty phones too; they've now announced their Zenfone 10.

Here's the press release:

ASUS Unveils the Mighty New Zenfone 10

Compact size is no longer a barrier to performance

Fremont, California, August 22, 2023 — ASUS today announced that Zenfone 10 , the company’s new compact smartphone, is now available for pre-order at the ASUS Store, Amazon, and Mobile Advance. With five cosmos-inspired colors to choose from — Aurora Green, Eclipse Red, Comet White, Starry Blue, and Midnight Black — there is a Zenfone 10 to fit every style.

Mighty, on hand: compact and powerful

Despite its small form factor, Zenfone 10 is packed with top-of-the line components, including the flagship Snapdragon® 8 Gen 2 Mobile Platform, high-performance LPDDR5X 8533 Mbps RAM, and USF 4.0 ROM technology for the ultimate performance — all in the palm of your hand. Additionally, with its Snapdragon Elite Gaming™ features, Zenfone 10 offers true mobile gaming capabilities and allows for smooth multitasking. Featuring an advanced 144Hz AMOLED display that offers incredible Delta E <1 color accuracy and ultra-smooth scrolling, along with wide 151.9% sRGB and cinema-grade 112% DCI-P3 color gamut, Zenfone 10 delivers ultra-vivid colors in any condition. Collaboration with leading visual-processing company Pixelworks takes the excellent visuals even further with world-beating color accuracy. Zenfone 10 is also built with the future of our planet in mind, incorporating eco-friendly bio-based polycarbonate materials [i] into the device and increasing the proportion of recyclable packaging.

Stability, on hand: 6-Axis Hybrid Gimbal Stabilizer 2.0

Zenfone 10’s camera system has been upgraded to include the second-generation 6-Axis Hybrid Gimbal Stabilizer 2.0 in the 50 MP rear camera to keep videos even more blur-free and shake-free, even when the camera is moving. This innovative gimbal OIS monitors Zenfone 10's every movement, in every direction, and uses that information to adjust the whole camera module in real time. It can compensate for shifts of up to +/- 3 °, so it can help smooth out even the wildest action, without optical distortion or 'ghosting'. Combined with the ultrafast autofocus technology — which focuses quickly and reacts smoothly to changes — and hardware anti-shake EIS algorithms, Zenfone 10 delivers super-smooth, professional-looking action shots, whatever the subject. The second-generation 6-Axis Hybrid Gimbal Stabilizer 2.0 also features a new Adaptive EIS technology, which uses the built-in gyro to detect movement, allowing dynamic adjustments to the size of the field of view to always keep videos steady.

Selfies, on hand: 32 MP front camera with RGBW sensor

Zenfone 10’s 32 MP front camera includes an RGBW sensor with large 1.4 μm pixels, giving the camera exceptional low-light performance. White pixels are added to the traditional RGB pixels, improving the overall image quality when capturing photos in a dim environment. The advanced night scene algorithms help deliver night-vision-grade selfies. When taking selfies at night or indoors with Zenfone 10, the foreground subjects have a natural skin tone, clear contours, and well-defined light and shadows. The background lighting and detail is also fully preserved. Other camera modes have also been enhanced. Portrait mode has been upgraded with more flexible zoom options, and Light Trail mode now lets users capture professional-grade photos handheld, with no need for a tripod.

Endurance, on hand: improved battery life, new charging options

Built with a power-efficient CPU and components, Zenfone 10's battery life is improved by up to 12.9%, even though it has the same 4300 mAh battery capacity as its predecessor. It also features a new 30 W HyperCharge capability for maximum charging performance, and now supports wireless charging via any Qi-compatible wireless charger for convenience.

ASUS Zenfone 10 is now available for pre-order on the ASUS Store, Amazon, and Mobile Advance. Prices range from $699.99 to $799.99. From now until September 30, 2023, those who purchase Zenfone 10 will receive a pair of ROG Cetra True Wireless earbuds — in either Black or Moonlight White[ii] — free of charge.

The complete list of where to buy links is included below. Please contact your local ASUS representative for further information.

ASUS Zenfone 10
Qualcomm® Snapdragon® 8 Gen 2, Octa-Core, 3.2GHz
Qualcomm® Adreno 740
Android 13 with new Zen UI
5.92" 20.4:9 (2400 x 1080) 144 Hz (only available in games)
800 nits outdoor readable brightness
1,100 nits peak brightness
Avg Delta-E < 1
2.7 x 5.8 x 0.4 in
6.1 oz
4,300 mAh (typical)Wired 30 W HyperChargeWireless 15 W Qi-certified charging
Up to 512 GB UFS4.0 ROM
Accelerator, E-Compass, Proximity, Ambient light sensor, Side fingerprint sensor, Gyro (Support ARCore), Hall Sensor
Wireless Technology
Integrated  802.11a/b/g/n/ac, WiFi 7:  802.11 be/ax/ac/b/g/n, (2.4 GHz + 5 GHz + 6 GHz), 2x2 MIMO,  2 Antenna, WiFi-Direct
Bluetooth® 5.3 (Bluetooth Profile: HFP + A2DP + AVRCP + HID + PAN + OPP
Additional Bluetooth audio codec: LDAC + aptX + aptX HD + aptX Adaptive+AAC)
GNSS support GPS (L1/L5), Glonass (L1), Galileo (E1/E5a), BeiDou (B1/B2a), QZSS (L1/L5) and NavIC (L5).
I/O Ports
USB 2.0 Type-C®, supports QC4.0/PD 3.0 Charging3.5 mm Audio Jack - Head phone
Front Cam:
32 MP, RGBW, pixel binning technology.
Rear Cam:
50 MP (Main camera Sony® IMX766)
13 MP (120° ultrawide-angle lens)
Voice Wakeup
Receiver (as top speaker)  10 x 12
5-magnet Speaker 11 x 15
External Smart Amplifier x 2
Splash, Water, and Dust Resistant
IP65 / IP68
Aurora Green, Midnight Black, Comet White, Eclipse Red, Starry Blue
[i] Bio-based polycarbonate is only used for the Eclipse Red, Comet White and Aurora Green models.
[ii]The color of the ROG Cetra True Wireless earbuds may vary and cannot be chosen by the customer.
[iii] Specifications, content and product availability are all subject to change without notice and may differ from country to country. Actual performance may vary depending on applications, usage, environment, and other factors. Full specifications are available at