The Google Lunar XPRIZE is the largest prize competition of all time with a reward of $30 million and aims to incentivize entrepreneurs to create a new era of affordable access to the Moon and beyond, while inspiring the next generation of scientists, engineers, and explorers.
That's the definition of it, but the short of it is there's some really cool people doing some really cool work out there. This helps highlight the truly coolest.
Right now they've worked with JJ Abrams to create a series of 9 documentaries on Google Play Movies, even covering a team from Canada, and they're all up for free.
Source: Google Play Movies