Google Play Store now serving up ads

It was inevitable, just about every other 'listing' service out there has done it, and Google was the king with displaying ads on internet searches; and it had been rumoured for a while.

+Brandon Starcevic first posted that he saw one and I had to test it out.

Yup, there's ads now.

It's not intrusive, so I can't complain at all.  And it seems to be dependant on what you search for ... not every search term I tried came up with an ad (tho', funnily enough every ad I saw was for Wish).

What do you think?