But the catchphrase of "Never Settle" has come in to echo today as they have officially released an option for the phone with the AOSP version ROM.
To use it, you'll have to factory unlock the phone (which I'm surprised it didn't come with already), and then flash your favourite custom recovery, then wipe, then flash the new ROM (and the accompanying GAPPS).
Doesn't make sense to you? Then don't worry.
I'm willing to give it a go. I'm still a bit chuffed that I have to factory unlock my phone (fastboot oem unlock here I come), which means wiping everything and then resetting it all back up. I'd do it now, but there's no wifi around for me to use to set it up. I was going to have to do it anyways to get myself root (as the OnePlus doesn't work with TowelRoot)
Take heed that there are some bugs with the AOSP: gyroscope and VPN issues. For what I'm using, it's probably ok. Plus, if it fixes the touchscreen issues I'm having... all the better!
My only concern would be how are they going to continue to support it? Will it get updates as per Google/Nexus, or is it up to OnePlus to deploy?