The Essential is coming to Telus

Now, this is pretty cool.

Everybody went nuts when Andy Rubin had a shot of himself holding a phone and there were examinations at every angle.

Then, he announced.  And the Android community went, "Oh, cool!" However, the Canadians, we kinda slouched as it was looking to be a US only release.  We're used to it.

But, it looks like Telus is to the rescue!


You can go to the Telus site and pre-register for the device.  It looks like there'll be a July release.  No word on the Canadian pricing, but $699USD translates to roughly $930CAD.  We'll see if Telus starts offering the same incentives like $100 off the camera accessory like in the US or not.

Either way, the Essential is coming north of the 49th and that's great news.  Having more options om the market is always great.


This news is Essential
This year’s hottest phone is coming to Canada, available only from TELUS

TORONTO — TELUS today announced it will be the preferred Canadian carrier and retail partner of the new Essential Phone, available in store and online this summer. This premium smartphone is the first to come from Essential, the company recently announced by Android co-founder Andy Rubin. Canada and the United States are the first countries where the phone will be available. Canadians can pre-register on telus.com/essential now to receive the latest information about the Essential Phone at TELUS, including front-of-the-line access to pre-order and exclusive offers being announced in the coming weeks.

The Essential Phone is expertly crafted using titanium and ceramic, and features an edge-to-edge full display and dual camera system that eliminates any ‘camera bump’ in the industrial design. It also comes with top-of-the-line specs and 128GB of memory. The Essential Phone will be part of a modular ecosystem of accessories, including the world’s smallest 4K 360-degree camera. The 4K 360-degree camera, also to be available at TELUS, simply clicks onto the phone to easily point, shoot and share.

“We selected TELUS as our preferred carrier partner in Canada due to our strong alignment on the importance of continuous innovation and support for consumer choice,” said Andy Rubin, CEO of Essential.  “We look forward to delighting Canadians with our premium crafted materials and powerful components.” 

Rubin continued, “Our 4K 360-degree camera accessory creates immersive video and stills and allows Essential users to create VR content anywhere, anytime. I believe it is the beginning of a profound shift in the perspective of social media, news, entertainment, music, sports and fashion.”

The Essential Phone will be available for pre-order on telus.com at the end of July 2017, and online and in-store across Canada later this summer. Canadians can purchase the Essential Phone outright or on select TELUS Your Choice plans once it is available this summer. Pricing details will be shared in the coming weeks.

“We’re excited to be the launch partner for the Essential Phone in Canada. We take pride in carrying the latest smartphones and technology, ensuring that our customers have the greatest selection of products to suit their lifestyle,” said Dave Fuller, President of Consumer and Small Business Solutions at TELUS. “This partnership is another opportunity for us to do just that. We’re very pleased to give Canadians access to this highly-anticipated device with its 4K 360-degree camera, all complemented by Canada’s largest and fastest mobile network[1] and our amazing customer service.”

For complete details on the Essential Phone at TELUS visit telus.com/essential. For more information on Essential Phone visit essential.com.

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