Does the colour of your device matter to you?

So, back when I was trying to sell my S3, I had a few offers, and I was kind of taken aback by one of the declines to buy because it wasn't the 'black' model, which the store had just got in stock, so the buyer had to go get that one.

It was around that time that the "Canadian Red" S3 was out as well and Bell hyped the crap out of that device.

It seems that there's been a lot of news about devices being available in other colours.  In fact the blogosphere is all a flutter over the announcement of the white Nexus 4.

So, I ask you... does the colour of the phone matter to you?