May 20th - apparently it's Streaming Day (in honour of the first Roku) and in honour Roku is releasing their survey which shows that we're stream hungry these days.
The highlights of the release (see below for their bulletin) is that these days we're so into streaming that we're starting to let it take control that it'll make our decisions for us, i.e. we're ready to trade away other pieces of our life so we wont' miss out on whatever content we want. (albeit that's still a minority)
Which I find funny. It's streaming... we can watch it whenever we want. So why would we put off hanging out with friends.
So how about you? What lengths do you go to to ensure you don't miss out. What streaming services do you use? What streaming devices do you watch? Share all the things here on Streaming Day!
Roku Reveals Consumers Have a Fear of Missing Out on TV
Survey Shows Consumers Sacrifice Daily Habits to Make Time to Binge
May 18, 2016 – In celebration of Streaming Day on May 20, Roku, Inc. today released findings from a recent omnibus survey on the streaming habits of Canadian consumers. According to the survey results, the impact of streaming entertainment amongst consumers is prevalent. More importantly, consumer behavior is changing in order to accommodate streaming “FOMO,” of “fear of missing out.” In some cases, streaming entertainment held higher value than some personal daily habits or social interactions.
The survey, by MACRO, Inc. was conducted from April 27 to May 1 on behalf of Roku. The survey was conducted online among a cross section of 2824 adults ages 18 and older in the United States, United Kingdom, Canada and Mexico. The survey participants were Roku and other device users who streamed content in the past 30 days. The survey found:
Streaming FOMO prevalent amongst young adults
Adults between the ages of 18-34 are most likely to experience streaming FOMO.
- In Canada, 29% of adults between the ages of 18-34 admitted to lying about watching a movie, TV show or sporting event in order to feel included as part of a group
- 35% of adults between the ages of 18-34 also admitted to canceling or not showing up for plans with friends in order to stream content
- 25% of adults between the ages of 18-34 admitted to calling in sick to work/school in order to stream content
- Promptness is also affected by streaming with 45% of adults between the ages 18-34 admitting to being late due to streaming
Streaming FOMO vs. Daily Habits
Streaming FOMO also has an effect on daily habits, with many willing to sacrifice parts of their daily routine for a week in the name of streaming television shows and/or movies on their TVs.
- 19% of Canadians place value on streaming to their television over brushing their teeth
- 22% of Canadians would give up intimate relations with their significant other in order to stream
- 63% of Canadians would give up their coffee double double in order to stream
Streaming Day celebrates the introduction of the Roku player, the first device ever to stream Netflix to the TV, in 2008. It serves as a day for consumers to stream freely.
About Roku
Roku is the creator of a popular streaming platform for delivering entertainment to the TV. Roku streaming players and the Roku Streaming Stick® are made by Roku and sold through major retailers in the U.S., Canada, the U.K., the Republic of Ireland, France and Mexico. Roku licenses a reference design and operating system to TV manufacturers to create co-branded Roku TV™ models. Under the Roku Powered™ program, Roku licenses its streaming platform to Pay TV providers around the world who want to use the Internet to deliver entertainment services through streaming players. Roku was founded by Anthony Wood, inventor of the DVR. Roku is privately held and headquartered in Los Gatos, Calif., U.S.
Roku and Streaming Stick are registered trademarks and Roku TV and Roku Powered are trademarks of Roku, Inc. in the U.S. and in other countries.
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