What does Alphabet and Google mean to the consumers?


What does this mean for the everyday user of Google? Nothing really. This is purely a business decision that will enable Alphabet to grow and not have everything be branded as Google. It will separate the search aspect of the giant.

There's a nice little table that gives you a good idea of what's happening:
http://www.makeuseof.com/tag/google-now-alphabet/
This will allow for a better view of the different products and services that Alphabet offers that don't necessairly need to be tied back to Google.

It can be difficult from a business perspective to justify each of these projects to shareholders and future investors, but, by seperating core Google projects, Larry page and Sergey Brin are able to continue to be the great innovators they can all the while Sundar Pichai, can live and breathe Google even more so.
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